13 Important Questions You Need to Ask Yourself Before Blogging

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13 Important Questions You Need to Ask Yourself Before Blogging


But at times, it’s simple to find yourself in a grind, cranking out articles due to the fact you believe you’re supposed to.

That’s when quality suffers.

Whenever it comes to blog articles, it’s actually all or nothing at all. A “good” article will obtain the exact same engagement and visitors as a “bad” article.

You have to build extraordinary articles on a regular basis for your articles to generate a true difference.

Determination can support you build such articles, however research have shown that people have limited willpower

Did you realize that of 86% of marketers who use articles or content marketing, only 30% have a constant articles strategy?

Such marketers don’t have the systems in place to enhance the return on their initiatives.

If you are one of the 70% of marketers designing more articles this year than previous year, you need to make sure you hold a good quality writing standard throughout your articles production.

To support you maintain that good quality, I’m providing you 13 questions you ought to ask yourself just before and right after writing a blog post.

Not all of these will implement to your personal business, however most will. When you read throughout this article, download this simple listing of questions to maintain you responsible. Move all through them for each and every article to make sure your constant success.

1.”Who is this Article For?”

Have you heard that whenever you create a write-up, you ought to do it as if you’re creating to one particular person?

It’s correct. That’s how you craft a post that extremely resonates with somebody.

If you run a fresh new or small blog, this is a somewhat straightforward question to answer: write to your target viewers. Prior to each and every post, imagine your consumer avatar, and write to him/her.


But what about after you grow?

All of a sudden, you’ve attracted different styles of people with just one or more shared passions.

For example, WebLiquids visitors are made up of Different types of people. Few are newbies trying to discover about marketing; other folks are employed experienced marketers; and yet some others are hoping to market their individual small businesses. And there are a number of more distinct types of site visitors on top of that.

When I create an article, I understand that it’s probably not going to resonate with everyone—that just comes about once in a blue moon. But that’s okay.

Most at times, a piece of articles will talk to 1 or 2 segments of my viewers. As long as I change it up, they all will obtain at least a handful of posts for every month they will get pleasure from. This is yet another purpose why constant articles creation is essential.

Let’s look at some examples from WebLiquids…

The Beginner’s Guide to Technical SEO

Many beginner marketers don’t have a complete understanding on this Topic, This Topic is For Those People.

Link Building How to Attract Quality Links

This article was not intended for novice marketers. Although they will learn a few factors, they won’t be in a position to implement them right away.

If you happen to operate a weblog with decent traffic, make sure you build complete reader personas you can focus with each and every write-up. Don’t let any essential segment feel overlooked as you plan your articles schedule.

2.”What is the motive of this write-up?”

Now that you understand who you’re writing the article for, you need to choose what you want the article to complete.

In total, a post has 4 purposes:

  • to entertain
  • to fix a problem
  • to persuade conversation
  • to educate (not always the same as solving a problem)

Purpose #1: Entertain

Nearly all articles contain entertaining sections; however their major purpose is not entertainment. Conversely, few articles have a primary objective of being interesting and entertaining, with merely a small educational portion.

Purpose #2: Fix a problem

The basic purpose why most blogs are built in the initial place is to fix a problem for a particular type of reader. That problem is usually large and complicated. Each and every blog write-up has the prospect to fix a smaller problem within that over-all problem.

Example: How to Structure Your Website

Purpose #3: Persuade Conversation

In order to establish a community, you require obtaining your visitors to converse. There are countless ways to do so, however the main ones are to pose a question or create a crazy claim or observation.

Example: How to Make $100,000 a Month within 1 Year

Purpose #4: Educate

Solving problems and teaching are closely similar and sometimes represented within the exact same weblog write-up. I’d classify educating as sharing overall experience your visitors need to possess just before they can deal with particular problems. Both equally are significant if your readers are to reach their over-all aims (the motive you began your blog).

Example: How to Avoid Google Penalties and Help Your Website?

In this post, my readers find out both what triggers Google penalties and what safety measures they need to have to avoid them. Technically, the reader doesn’t have a trouble yet as they don’t have a penalty. In this instance, you might feel of educating as problem avoidance.

3.”Why will My Site Visitors Care?”

There is a little yet considerable variance between this question and the previous—“What is the motive of this write-up?”—question.

The former question is concerning the purpose of the write-up from your mindset.

This question, on the other hand, covers your readers’ point of view. It will assist you frame the blog article.

For instance, you may resolve a problem with a article, however the reader doesn’t care about the problem. They care more than the pain the issue triggers.

Why does that matter?
Due to the fact there are Two types of pain points, and both equally require to be approached in a different way whenever creating a blog write-up.

Pain Type 1: Acute

Acute pains are those that harm at present. You will go to great lengths to resolve them. If you discover a weblog article that tells you how to resolve those hurts at present, you’re pleased to go through it. Such types of pains (like fixing a Google penalty) are simple to write about.

Type 2: Chronic

We sometimes stay with a minor pain that arrives and goes. It’s not always severe sufficient to look for a solution. From a marketing viewpoint, for instance, this kind of a pain might be the tension that arrives with a hectic publishing schedule and subpar results.

The problem with attempting to resolve such pains for people is that nearly everybody underestimates how substantial they are (because they don’t harm that much right now). Additionally, we really feel that we can live with such pains.

Whenever your blog article solves a chronic pain, you should initially focus on making your reader really feel the pain before you show them the approach.

If I’m crafting about creating a content schedule, for example, I’m not shifting to begin the article with jumping directly into the step-by-step procedure. I might not even involve it in the headline as some people may overlook it, questioning “I don’t truly want that at present.”

Instead, I’d begin by illustrating the pain. I’d cite credible figures regarding how the lack of a articles plan is the number one explanation for failed blogs. I’d explain in detail that without having a content schedule, you will by no means accomplish the success of the blogs you admire.

As soon as a reader relives the pain they’ve felt before, then they will come and check the solution you show. Then it’s your job to show a approach that genuinely solves the issue for them.

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6.”Does Any Studies require to be carried out ahead of Time?”

Maximum of the marketers don’t schedule a content is because maximum of the time, they can create a article final moment.I however don’t believe that’s a good strategy for a variety of factors, but apart from that, you can’t generally create at the final moment.

This suggests you’ll possibly have to produce a subpar article (useless) or postpone posting entirely, which can have effects of its own.

The reason why you can’t generally create a post at the final moment is considering the fact that some of them need work just before you even begin crafting.

Most articles don’t need too a lot work. I usually spend about an hour exploring my subject and discovering informative statistics that support my points.

However not all studies is like that.

If you have to interview anyone, specifically somebody busy, it can take weeks to plan a time once you’re both available.

If you require to gather particular facts for a article, such as the achievement of a split test, that as well can take weeks or months.

What if you require to examine that facts? That can just take even more time. For example, HubSpot, among other companies, constantly publishes huge studies of standards. The staff wants to spend weeks or months gathering the information and locating significant trends that can be offered as figures.


Ideally, you ought to ask this question when you initially come up with the article concept. At the very minimum, ask it right before you begin crafting so that you can in depth all background hard work as quickly as possible.

7.”Is My Deadline Acceptable?”

Right before you start off creating your Post, you must always have a deadline—and a acceptable one at that.

If your deadline is too short, you’ll finish up speeding the article and creating mediocre articles. We all realize how that goes: a lot less site visitors, a lot less engagement, and fewer subscribers.

However having a deadline that’s too extended isn’t good either.

Work fills the time allotted for it; that’s Parkinson’s law. Extra time delivers you an justification to slack off.

So what you truly require is a affordable deadline.

This implies that this specific question has to be questioned just before you even begin writing. It needs to be questioned as soon as you start planning your posts schedule.

Don’t have a articles schedule? Generate one. That’s the only way you’ll be capable to create great articles on a regular basis. It permits you to get a small buffer space in case a write-up requires longer than expected.

8.”Can I go the Extra Mile?”

To actually stand out in the flood of articles online, you have to write remarkable posts.

Incredible articles should have many things:

  • Interesting
  • Useful
  • Actionable
  • Fun to Read

Creating a great blog article is far more like writing a piece of art than just building a guide on how to solve a problem.

There are plenty of methods to go the extra mile, however I’d like to emphasize a couple of my favorites.

a) Custom Images

As described right before, images can help you emphasize and strengthen concepts. On top of that, they can e exciting. Some blogs consistently use comics and pictures to illustrate key points:

Success story

b) Spreadsheets

If you’re crafting a blog write-up that advocates using a spreadsheet to resolve a problem, offer your site visitors a pattern or template. This will boost the possibilities of them taking action. You can even Work on this as a posts upgrade.

c) Checklists

If you create a step-by-step guide, what’s far more useful than a list? Create a simple list, and allow your visitors download it. Again, they will be far more likely to use it and to associate any good outcome that arrives from its usage with you.

d) Back Up Claims

When I write, I try to back up all statements with credible references. It’s the main principle of writing data-driven posts.

9.”How this can Lead into My Next Post?”

At many stage in the course of planning, crafting, or modifying procedure, ask yourself this question.

Whenever you take into consideration your subsequent article, you have the chance to build cliffhangers. Make a note somewhere in the article regarding a similar topic that you’ll be covering soon in the future.

Additionally, knowing what you’ll be Posting about next is incredibly considerable if you’re about to release a item. You need to create your article while retaining in mind what purpose it will perform in your release. It might be a case study, an educational post, or a article that highlights a serious pain.

During the launch, you’ll e-mail your subscribers a combination of articles and information regarding your product. It occasionally makes sense to contain links to recent blog articles to assist your case studies or to teach subscribers—but only if you’ve prepared related article content. References assist visitors trust you and your articles more than a basic opinion.


10.”How Can I Boost this Article?”

Just like it’s a Good strategy to plan your posts in advance, it’s also a good strategy to plan your marketing.

Not all kinds of articles marketing need to be considered during the crafting of your blog article, but some do.

1 of my preferred strategies is to just e-mail everyone I point out in a article, letting them realize that I loved their unique article and that I associated to it in my post. Maximum of them will be pleased to read it and share it with their audiences if they enjoyed my article.

Before you publish your write-up, carefully go through it to see if you overlooked any chance to point out someone’s effort.

Note that while you might point out somebody for the sake of having a bit of additional traffic, I do advise linking only to articles and materials that include importance to your article.

11.”Will I Re-Purpose this Article?”

Repurposing articles is 1 of the simplest and Best methods to bring down the cost of each and every individual piece of posts you create.

If you have a limited budget, this is how you can regularly write high quality articles.

if you ask your self this question just before you begin crafting, it will make your life a lot simpler.


Think about if you’re crafting a blog article and also plan to convert it into an infographic. As an alternative of having to pull out all your figures and main facts later, you can place them into a secondary text file as you’re creating the write-up.

You can also place the URL’s that you’ll place at the bottom as your resources in that file instead of moving throughout your blog post later on to receive them one by one.


12.”What do I want Readers to do After Reading this?”

Diffrent Blogs can Have Diffrent purposes and your each blog post should help you acomplish each one

Let’s assume by the time you finish up with your post, you’ve imparted few knowledge to your visitors or explained a significant issue or subject.

There are two elements you ought to include at the end of each and every article.

First, even though you may possibly be thinking it’s obvious what your site visitors must do next, it generally isn’t that obvious to them.

You need to spell it out. Tell them precisely what they must do with the content in the article.

Secondly, include things some kind of call to action (CTA). At this level, they’ve taken the time to study your full article, so they naturally found it informative. This is your opportunity to ask for a little “payment” for the article.

Common CTAs consist of asking your visitors to remark by answering a question (my favorite), ask them to share this article on social media or ask them to join Your News Letter.


13.”How Can or will I Measure Success?”

One of the toughest factors about running a blog for a business is monitoring the results.

Not all articles are produced equivalent. Few take weeks to write and others take several hours. Few have customized pictures, few don’t. And almost all articles cover different subjects, which makes them difficult to examine.

While we normally look to see whether or not we increased the number of backlinks, comments, or shares over a long period of time, these metrics aren’t amazingly useful when figuring out if a single article is successful or not.

But we also know that the high number of results and engagements will be received by a Post within 1 or 2 weeks from the date of publishing it. That provides us a sufficient time frame we can utilize to evaluate the success of a Post.

Some post are created to generate shares or likes other are created to make a discussion. eg- roundup Posts

You should always see the results of your previous post not to figure out the failure or the success of a Post, but to see what works and what doesn’t work for your Blog and audience.


The point is – nothing in this write-up is complicated to apply and these are the simple points or Questions you need to ask every time to start writing to make sure not to leave anything important behind.

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Now there is a Question, Let me Know Your Answer by commenting below:

Which Question you found most important for your Blog.

13 Important Questions You Need to Ask Yourself Before Blogging
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