Brief information about SEO (Search Engine Optimization) | Basics of SEO

basics of seo

Brief information about SEO (Search Engine Optimization)

There are many people who are just preliminary to blog and numerous others that have started their site; they don’t know what is basics of SEO is all about and how to get familiar with it.

SEO stands for Search Engine Optimization. A common question about SEO is ‘what is an seo company?’ Firstly, SEO is where you make your web pages and execute various techniques to aid you ranking as high as likely on search engine result pages (SERPs). The upper your pages can rank on Google/Bing/Yahoo/etc. results pages, the additional traffic your site is likely to get. An SEO company is a group that specialises in improving the SEO of whoever hires their services.

Now, SEO can be divided into two categories; On-Page SEO & Off-Page SEO.

On-Page SEO is the efforts that you can do ON your website to help you rank upper, such as sheet titles, interior linking, Meta tags & descriptions, etc.

Off-Page SEO is the efforts that you do directly OFF your website to benefit you rank upper, such as the social networking, article submission, etc.

In this post, we will be eyeing precisely at On-Page SEO and some of the most skilled ways to enhance your page rankings on the search engines.

On-Page Search Engine Optimization

Page Titles

Your page titles are one of the most vital SEO points on your website. Each of your pages & posts should have its own special title, which comprises the main keywords for that page.

For instance, you can write a blog post about a new chocolate cake formula that you had tried. It is therefore indispensably important that you contain ‘Chocolate Cake Recipe’ in your post title, possibly “Easy Chocolate Cake Recipe” or the “Chocolate Cake Recipe for kids”, etc.

This way, whenever one searches for Chocolate Cake Recipes in the search engine, your post has a healthier likelihood of presentation up as you have built-in those keywords.

Meta Descriptions in Basics of SEO

Many people tend to include the Meta descriptions for their pages. These descriptions are a vital place to encompass the pertinent keywords for your content, as these are ancient within the search results when your sheet is registered.

For example, if we carry on to use the ‘Chocolate Cake Recipe’ instance, then a good Meta account for that page would contain those keywords and linked ones. So, “This simple chocolate cake formula is the most appealing, mouth-watering, chocolate cake ever made.” would be a brilliant Meta description for you to use, as it is comparatively short, whilst containing a number of exact keywords.

Meta Tags

For each of your pages, you can contain a set of keywords in the formation of Meta tags. These should be the relevant keywords of your content, which you will contain, researched previously.

I use a Word Press plug-in on my sites known as the ‘All in One SEO Pack’. This permits me to enter all of the Meta tag keywords, Meta description and page title at the base of each of the posts before issuing.

structure of seo

URL Structure

Containing search engine friendly URLs for your pages is extremely important because they bring improved crawling. Shorter URLs seems to work better in the search engine results; but, that is not the only issue.

URLs that contain the targeted keywords also do well. The site of the keywords can also be a foremost power.

Body Tags (H1, H2, H3, H4, etc.)

When scripting your articles, you need to break up your content into minor segments§ions to make it easy for the people to read. These sections can also be a given title, which is where H1, H2, H3, H4, etc. tags are utilized.

Normally the H1 tags are set aside for your main page title, with the following headings being delivered H2, H3, etc. Search engines normally use these to choose what is important within your content. This is the reason why keyword rich headiness is more useful as compared to the general ones. Be certain that you are writing keyword rich headings in the order in H1, H2 and H3 title tags. They are used by numerous crawlers to differentiate important content.

Keyword Density

Counting relevant keywords all through your content is very important because it benefits the search engines to work out as what your content is all about. Still, try not to repeat or overuse the keywords just for the search engine robots. Your site can be disqualified from the search engines.

To be away from this, try to keep your keyword density to about 2-5%. If you find this stuff, take a dictionary and enhance your writing language. This way, you still can write about the same thing, without having the risk of getting banned.

Image SEO

Using images within your content is a massive way to create your site visually good-looking and break up a boring chunk of text. You can make use of these descriptions to benefit your site SEO.

All the uploaded images have titles, so treat them just alike as your page titles. Counting relevant keywords can benefit the public to find your site when someone is searching on the Google Images.

You can also contain Alt Text and Descriptions for your images, creating them more useful with SEO.

internal linking

Internal Linking

People regularly believe that merely links add up from other websites. While these links are important, these are not the only vital links!

Overview links to your other website pages is a brilliant way improve your site and use properly, internal links can be a beneficial weapon in your SEO arsenal. Not it only makes it easier for your company as to find the technique approximately your site and find all of your content, but it also safeguards that your site gets correctly crawled permitting the search engines to discover all of the pages. It also benefits to shape the relevancy of a page to appropriate keywords and phrases.

There are numerous-dissimilar approaches that you can use to get improve your internal lining construction. The foremost being the; content links and everlasting direction-finding links.

When it comes to bloggers, content links are very supportive when are used in a right manner. These are links that are positioned within your section of writing posts, which onward people to other relevant pages on your site. For instance, this post is about how to carefully raise traffic to your site, so the readers may also discover a post on ‘How to Drive Traffic to Your Blog‘useful.


These techniques are some of the habits that can help you to have a better on-page SEO. If you were to also run a good digital marketing scheme alongside these, using a firm like or similar, would help you to boost your search engine rankings and website traffic. However, any one of these methods used separately of the others won’t make much of an alteration to your site ranking. When they are used together, they can benefit you to get better site traffic.

They will benefit to get your pages equipped better, they will aid to get your entire site crawled by the search engine spiders, they will aid in raising the worth of interior pages and will create the relevancy of interior pages to precise keyword phrases.

Brief information about SEO (Search Engine Optimization)
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