Digital Marketing Interview Questions
When it comes to interviews for digital marketing jobs, there are always going to be some specific questions related to digital marketing that is going to be thrown your way – so we thought we’d give you a helping hand and give you a hint as to what kind of answers you should be giving.
Don’t forget; these answers are just sample answers – you’ll need to create your own based on your experience and expertise – or you could risk sounding like a robot so be warned! In addition, you’re certain to be asked a lot of generic job interview questions.
1. What attracted you to the digital marketing industry?
You should try and answer this question as honestly as you can. Think why you applied for your first digital marketing job – was it the name of the industry? The fact high-paying salaries were on offer? Or the fact that it’s always changing, growing and familiarizing on a weekly basis?
The employer is asking this question to test your assurance to the industry and to find out what makes you tick as a digital marketing candidate – so your answer needs to express your commitment and eagerness for the sector overall.
A good answer would be to say that you were attracted to the industry because it’s got a good reputation and there are lots of opportunities available to progress your career, learn new skills and expand your knowledge. This answer displays you’re committed to the sector long-term and demonstrates that you’re a candidate who’s always looking to improve and improve their skills.
2. What do you enjoy about working in digital marketing?
Again, with this answer, it’s best, to be honest. Consider which tasks you look forward to in your day and which areas you predominantly enjoy working in… but be watchful not to just go for the ‘easy’ tasks.
3. Where do you see yourself in five years’ time?
With this question, the employer is testing you to see how much determination you have and to see how much you’ve thought about where your career is going to go.
It’s OK to be ambitious – but you also need to be accurate too. If you’re interviewing for a digital marketing executive, you could say you’d like to be a digital marketing manager either in-house or in an agency – which will display the employer you’re eager to grow and take on additional responsibility – possibly at their business. On the other hand, if you’re applying for a digital marketing manager post, you could say you see yourself in a Head of Digital role – or running your own digital marketing agency. Although the latter might put a few employers off, it shows you’re thinking to be successful and not just fester in one role.
4. What is the role of SEO in digital marketing?
SEO implies search engine optimization, which helps in growing the visibility of blog, site or pages in Bling, Google, and Yahoo. In a husk, it gets your ranking on the first pages of search results.
5. What are the activities used to encourage Digital marketing?
The digital Marketing activities are
- Search Engine Optimization(SEO)
- Search Engine Marketing(SEM)
- Content Marketing
- Content Automation
- Campaign Marketing
- E-commerce Marketing
- Social Media Marketing
6. Why is online marketing favored over offline marketing?
It is an era of digital marketing. Online charge for marketing is SEO, Hosting, and Web Development. The number of predictions is extraordinary. One can reach many individuals online and you can set your target as worldwide. Whereas the number of people who desire reading newspapers, watching television, etc. So, the target is within a specific area.
The customer’s reachability of online marketing is more than offline marketing.
7. How would you categorize the digital marketing?
Digital marketing can be categorized into two segments:
Inbound Marketing: In the Inbound technique, we take the help of social media, digital content in e-books, webinars or e-newsletter to upsurge the number of clicks on links and learn more about a company and its services.
Outbound Marketing: Outbound marketing section covers placing ads, cold-calls, e-mails or reach out possible customers through digital mediums.
8. What is a keyword in digital marketing? What is its importance for SEO?
the keyword is a word that a user enters into a search engine to find precise information. Keywords are very significant for SEO and better page ranking. Where and how you place the keywords is directly replicated on your page ranking.
9. Name digital marketing channels?
There are some multiple online marketing channels:
- Affiliated Marketing
- Display Marketing
- Email Marketing
- Search Marketing
- Social Marketing
- Video Advertising
10. What are Search Engines?
Search engines play a very vital role to find out the specific and appropriate information through World Wide Web. Some major search engines are:
- Bing etc.
11. What do you know about PPC?
PPC stands for Pay Per Click. It is an advertising method used to direct traffic to websites. It is also known as Cost Per Click. In this method, advertisers pay to the website owner when the ad is clicked.
12. What do you mean by on-page and off-page optimization?
On-page optimization: on-page optimization is used to deal directly with the content and the structure of the website.
Off-page optimization: It is a method which is used to enhance your search ranking by getting external links.