It is a free Web analytics service which is provides statistics and fundamental analytical tools for SEO and marketing purposes. It also tracks the visitors to your store and generates reports that will help you with your marketing.
Google Analytics Features
- Data visualization tools including a Dashboard, Scorecards and Motion charts, which display changes in data over time.
- Segmentation for analysis of subsets such as conversions.
- Custom reports.
- Email-based sharing and communication.
This service has limitations.