How to Select Keywords for You Business ? The most important and first step of Search Engine Optimization is Keyword Research. Through this article you get about what are the keywords? What they are not? What is the keyword Research? Why Keyword Research is Important? How to do keyword Research? And try out the some keyword Research tools to start the SEO plan!
What Are Keywords?
Keywords are may be single words or string of words that represent the web page content and how people search the relevant content which they want. Keywords are most commonly used for searching on Google by the humans So it becomes Very Important to understand How to Use Keywords in Content? Through keywords, Google search spiders easily understand what about, The People Demand for. Optimizers select the keywords strategically and help you to easily search your web content. Keywords represent the page what it is about.
What Keywords Are Not?
Keywords should not be used for wrong tricks or misguide the human beings or Google spiders. This type of using keywords do not exactly describe your web content, repeating keywords again and again (Keyword stuffing) that is not natural or using black hat SEO tactics (Keywords with white font and white background) are out off limits. Google is very strict about indexing and white hat SEO web pages which contain high quality content. You should always remember that if you use black hat SEO than Google can be panelized your website or web page.
What is Keyword Research?
Keyword Research is one of the most important steps of Search Engine Optimization (SEO). Keyword Research is that which we know about what the people might search in order to know that what your webpage or site offers. Keywords are that which identify your website content. By using the exact words that your readers or visitors type in search query in your Meta tag information and that words communicate with Google search spider and if the words match is exact match then Google search spider shows the exact match results to you. That exact match words are the keyword Research.
How to Select Keywords and Do Research?
The first step to find out the keyword Research is Brain Storming. Brain Storming is that in which you ask yourself some basic questions for selecting good keywords which are good target for SEO. The Questions are-
- What is your website content about?
- What would you ask a search engine to find what your website offers?
- What do you think other searchers would ask for?
- What are your most popular pages/items about?
Take Suggestion from people
Most of people make a short or long keyword list which they can use for find their own website or webpage. You can also take suggestion from the people for what they search to find your website or webpage. It helps you to find out the relevant keywords related to your website content.
Keyword Research Tools
- Keyword Planner Tool
- Keyword Suggestion Tool
- Word Tracker keyword Tool
- Google Keyword Tool
- Trellian Keyword Discovery
- Google Insights
- Google Trends
- Ad-Center Labs Tools
- Microsoft AD-Center Add In for Excel
You can also use the Keyword Research tools which helps you to find out the relevant keywords. You can get a good idea from these keyword Research Tools. You should search logical keywords which are more important for conversion.
Find Keywords People Already Use for Your Business
- Internal Site Search
- Through Google Webmaster Tool
- Social Media Communication
- Verifying keyword phrase relevance
- Looking at search volume to determine consumer demand
Through these you can also find out the good keywords. Through internal site search you can find out which keywords are relevant to your website. Google Webmaster tool also tells you to which keyword have more traffic and suggest you great keywords. Social media also helps you for keywords Research. Because you can check what your community say about your website or post.
What Are Long-Tail Keywords?
Long tail keywords are the phrase which is mainly used for give title to your web page or site. Long tail keywords are used for most relevant information. Long tail keywords are most important part of a web page or website. Most visitors use the long tail keywords for searching on Search Engine Results Page (SERP) and get the relevant information or data from the SERP. Long Tail keywords helps you and allow you to specifically content provide to the right people on right time.
Seven Quick Takeaways
- Never try to mislead or trick humans or Google spiders
- Help you identify and speak the language of your target markets
- Improve SERP rank by helping Google more specifically understand page content
- Drive more qualified traffic to appropriate web pages
- Increase time on site by directing more qualified traffic to Web pages
- Increase conversions by helping consumers find you rather than your competitors
- Help you get your content in front of the right people at the right time
The Importance of Keyword Research
Today mostly people use the Search Engine to get information. They do this through typing a keyword or keyword phrase. When you type keywords or keyword phrase for get information the Google search spider copy this and match the keyword or phrase with the indexed websites or web pages and show you the specific website or webpage content information. That is why the keywords are most important for match with your website content. Your Right keyword or keyword phrase helps you to find out the correct or relevant data. If you use wrong sets of keywords than you can get traffic only but can’t do conversion for your business. It’s not good for you or your business.
That’s why relevant a good keyword research is most important or successful for get higher ranks on the SERP. This is possible if you follow the following consideration
Basic Considerations during Keyword Research
The Right keyword Research Process is a ticket of your success. The following important steps and consideration get you on track.
- Creating your initial list of keywords
- Streamline your list using a good Keyword Research Tool
- Refine your shortlist using Keyword Suggestions
- Be Careful in Using Broad Keywords
- Use Keyword Research For Specific Products Or Services You Offer
- Maximize Long Tail Keywords