Pay-Per-Click Training - WebLiquids Provides a Complete and Industry Based PPC Training in Chandigarh. Get Google Ad words, Bing/Yahoo Ad-Center Pay per Click (PPC) Training in Chandigarh, Panchkula and Mohali, Punjab, India.
Our Digital Marketing Training in Chandigarh gives you the Complete understanding of SEO and PPC Our PPC training in Chandigarh will help you understand, how to can get Instant Business and how to test new Business Models in real time with Online Advertising. We Provide Training on all the Major used Platforms Such As Google Adwords Training, Bing Ads Center Training, Twitter Ads Training, Facebook Marketing Training, LinkedIn Ads Training Etc.
What Is Pay Per Click (PPC)
PPC stands for Pay-Per-Click and it’s the major segment of Digital Marketing. It plays an important role to promote & advertising the product. Google and Bing are the top most commonly used Search Engines for surfing. They allow individuals and businesses to buy listings in their Search Engine Results Page (SERP).
In this, advertisers pay to Google Ad-words for each click on their advertisement by visitors. It’s the quickest way to create brand awareness and get the target traffic to your website. We Also help you Understanding the Question before Setting up PPC Campaign and What is the Best Time to Run PPC Ads.
Search engine advertising is the most important and popular form of Pay-Per-Click (PPC). It provides the sponsored links to the advertiser according to the set of bid ad placements when visitors search on a keyword which is related to their brand and business offering. Ad-Words & Bing ads appear in Search Engine Result Page (SERP) above, below, and to the right side of natural Search Results.
Whenever an ad Gets Clicked and sends a Visitor on a website then a small amount of fee will be deducted from our account and goes to Google or Bing, depend on which search engine we are using. If Your PPC ads are working as per your strategies than it is worth paying a little dollar for a big profit.
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Applicant’s perusing/completed Computer or Engineering degree.
PPC Training in Chandigarh - Course Content
- Understanding Inorganic Search Results
- Introduction to Google Ad-words & PPC Advertising
- Overview of Microsoft Ad-center (Bing & Yahoo)
- Setting up Google Ad-words Account
- Understanding Ad-words Account Structure
- Campaigns, Ad-groups, Ads, Keywords, etc.
- Types of Advertising Campaigns – Search, Display
- Shopping & Video
- Difference between Search & Display Campaigns
- How Ad-words Rank Ads?
- Understanding Ad-words Algorithm (Ad-rank) in detail with Examples
- What is Quality Score?
- Why is Quality Score Important?
- What is CTR?
- Why is CTR Important?
- Understanding Bids?
- Types of Search Campaigns – Standard, All features, Dynamic Search & Product Listing Google Merchant Center
- Creating Our First Search Campaigns
- Doing Campaign Level Settings
- Understanding Location Targeting
- Different type of Location Targeting
- What is Bidding Strategy – CPC
- Understanding different Type of Bid Strategy
Advanced Level Bid Strategy
- Enhanced CPC
- Flexible Bid Strategy
- Pros & Cons of different Bid Strategy
- Understanding Ad-Extensions
- Types of Ad-Extensions
- Adding Ad-Extensions in our Campaign
- Creating Ad-group
- Finding Relevant Ad-groups Options Using Tool
- Creating Ad-groups Using Tool
- Understanding keywords
- Finding Relevant Keywords
- Adding Keywords in Ad-group
- Using Keyword Planner Tool
- Understanding Types of Keywords
- Broad, Phrase, Exact, Synonym & Negative Keywords
- Examples of Types of Keywords
- Pros & Cons of Different Type of keywords
- Creating Ads
- Understanding Ad Metrics
- Display & Destination URL
- How to write a Compelling Ad-copy?
- Best & Worst Examples of Ads
- Create Ads
- What is Conversion Tracking?
- Why is it Important?
- How to Set Upconversion Tracking?
- Adding Tracking Code in your Website.
- Checking Conversion Stats.
- How to Optimize Campaign at the Time of Creation?
- Optimize Campaign via Ad-groups.
- The importance of CTR in Optimization.
- How to Increase CTR?
- Importance of Quality Score in Optimization.
- How to Increase Quality Score?
- The importance of Negative Keywords at Optimization.
- Evaluating campaign Stat.
- Optimizing with Conversion Report.
- Optimizing With Keywords.
- Optimizing Performing Keywords.
- Optimizing Non-Performing Keywords.
- How to Decrease CPC?
- Analyzing your Competitors Performance.
- Detecting Fraud Clicks.
- Types of Display Campaigns - All features, Mobile App, Remarketing, Engagement.
- Creating Your First Display Campaign.
- The difference between Search & Display Campaign Settings.
- Doing Campaign Level Settings.
- Understanding CPM bid Strategy.
- Doing Advanced Settings.
- Understanding Ads Placements.
- Creating Different Ad-groups.
- Using Display Planner Tool.
- Finding Relevant Websites for Ads Placements.
- Creating Text Ads.
- Creating Banner Ads Using Tool.
- Uploading Banner Ads.
- Examples of good & bad Banner Ads Display Campaign.
- What is Remarketing?
- Setting Up Remarketing Campaign.
- Creating Remarketing Lists.
- Advanced Level List Creation.
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Training under : PPC Executive.
Training under : SEO Executive.
What Will You Learn With Our PHP Training in Chandigarh
Course Name : PPC Course
Course Duration : 30 days - 45 days , 6 Weeks - Six Months Industrial Training
Who Can Join : Students, BA, MA, BCA, MCA, BSC(IT), MSC(IT), B-Tech, M-Tech Etc.
Location : Chandigarh, Panchkula and Mohali with near Sectors 17, 18, 19, 20, 21, 22, 23, 34, 35, 36, 37