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Pay-Per-Click Training - WebLiquids Provides a Complete and Industry Based PPC Training in Chandigarh. Get Google Ad words, Bing/Yahoo Ad-Center Pay per Click (PPC) Training in Chandigarh, Panchkula and Mohali, Punjab, India.
Our Digital Marketing Training in Chandigarh gives you the Complete understanding of SEO and PPC  Our PPC training in Chandigarh will help you understand, how to can get Instant Business and how to test new Business Models in real time with Online Advertising. We Provide Training on all the Major used  Platforms Such As Google Adwords Training, Bing Ads Center Training, Twitter Ads Training, Facebook Marketing Training, LinkedIn Ads Training Etc.

What Is Pay Per Click (PPC)

PPC stands for Pay-Per-Click and it’s the major segment of Digital Marketing. It plays an important role to promote & advertising the product. Google and Bing are the top most commonly used Search Engines for surfing. They allow individuals and businesses to buy listings in their Search Engine Results Page (SERP).

In this, advertisers pay to Google Ad-words for each click on their advertisement by visitors. It’s the quickest way to create brand awareness and get the target traffic to your website. We Also help you Understanding the Question before Setting up PPC Campaign and What is the Best Time to Run PPC Ads.

Search engine advertising is the most important and popular form of Pay-Per-Click (PPC). It provides the sponsored links to the advertiser according to the set of bid ad placements when visitors search on a keyword which is related to their brand and business offering. Ad-Words & Bing ads appear in Search Engine Result Page (SERP) above, below, and to the right side of natural Search Results.

Whenever an ad Gets Clicked and sends a Visitor on a website then a small amount of fee will be deducted from our account and goes to Google or Bing, depend on which search engine we are using. If Your PPC ads are working as per your strategies than it is worth paying a little dollar for a big profit.

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PPC Training in Chandigarh - Course Content

1. Google Adword's Overview
  • Understanding Inorganic Search Results
  • Introduction to Google Ad-words & PPC Advertising
  • Overview of Microsoft Ad-center (Bing & Yahoo)
  • Setting up Google Ad-words Account
  • Understanding Ad-words Account Structure
    • Campaigns, Ad-groups, Ads, Keywords, etc.
    • Types of Advertising Campaigns – Search, Display
    • Shopping & Video
    • Difference between Search & Display Campaigns
2. Understanding Adwords Algorithm
  • How Ad-words Rank Ads?
  • Understanding Ad-words Algorithm (Ad-rank) in detail with Examples
  • What is Quality Score?
  • Why is Quality Score Important?
  • What is CTR?
  • Why is CTR Important?
  • Understanding Bids?
3. Creating Search Campaigns
  • Types of Search Campaigns – Standard, All features, Dynamic Search & Product Listing Google Merchant Center
  • Creating Our First Search Campaigns
  • Doing Campaign Level Settings
  • Understanding Location Targeting
  • Different type of Location Targeting
  • What is Bidding Strategy – CPC
  • Understanding different Type of Bid Strategy
    • Manual
    • Auto
  • Advanced Level Bid Strategy

    • Enhanced CPC
    • CPA
    • Flexible Bid Strategy
    • Pros & Cons of different Bid Strategy
    • Understanding Ad-Extensions
    • Types of Ad-Extensions
    • Adding Ad-Extensions in our Campaign
    • Creating Ad-group
    • Finding Relevant Ad-groups Options Using Tool
    • Creating Ad-groups Using Tool
    • Understanding keywords
      • Finding Relevant Keywords
      • Adding Keywords in Ad-group
      • Using Keyword Planner Tool
      • Understanding Types of Keywords
      • Broad, Phrase, Exact, Synonym & Negative Keywords
      • Examples of Types of Keywords
      • Pros & Cons of Different Type of keywords
    • Creating Ads
      • Understanding Ad Metrics
      • Display & Destination URL
      • How to write a Compelling Ad-copy?
      • Best & Worst Examples of Ads
      • Create Ads
4. Tracking Performance and Conversion
  • What is Conversion Tracking?
  • Why is it Important?
  • How to Set Upconversion Tracking?
  • Adding Tracking Code in your Website.
  • Checking Conversion Stats.
5. Optimizing Search Campaigns
  • How to Optimize Campaign at the Time of Creation?
  • Optimize Campaign via Ad-groups.
  • The importance of CTR in Optimization.
  • How to Increase CTR?
  • Importance of Quality Score in Optimization.
  • How to Increase Quality Score?
  • The importance of Negative Keywords at Optimization.
  • Evaluating campaign Stat.
  • Optimizing with Conversion Report.
  • Optimizing With Keywords.
  • Optimizing Performing Keywords.
  • Optimizing Non-Performing Keywords.
  • How to Decrease CPC?
  • Analyzing your Competitors Performance.
  • Detecting Fraud Clicks.
6. Creating Display Campaigns
  • Types of Display Campaigns - All features, Mobile App, Remarketing, Engagement.
  • Creating Your First Display Campaign.
  • The difference between Search & Display Campaign Settings.
  • Doing Campaign Level Settings.
  • Understanding CPM bid Strategy.
  • Doing Advanced Settings.
  • Ad-scheduling.
  • Ad-delivery.
  • Understanding Ads Placements.
  • Creating Different Ad-groups.
  • Using Display Planner Tool.
  • Finding Relevant Websites for Ads Placements.
  • Creating Text Ads.
  • Creating Banner Ads Using Tool.
  • Uploading Banner Ads.
  • Examples of good & bad Banner Ads Display Campaign.
7. Optimizing Display Campaigns
8. Remarketing
  • What is Remarketing?
  • Setting Up Remarketing Campaign.
  • Creating Remarketing Lists.
  • Advanced Level List Creation.
9. Google / Bing Exam Preperation

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Batches Details For PPC Course in Chandigarh

(Option to complete in 3 months,6 Months)

Weekdays Batches

Timing: 09:00 Am to 08:00 Pm

Days: Monday - Friday

Weekend Batches

Timing: 09:00 Am to 08:00 Pm

Days: Saturday - Sunday

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Hear From Our Students

I have joined Digital Marketing course from Webliquids. It was very good learning experience from this Institute... Read More
Training under : PPC Executive.


Great people to learn from. Got personalized attention. Allowed me to learn at my own pace... Read More
Training under : SEO Executive.

Gaurav Singh

One of the best industrial training institute in Chandigarh. Best Place Ever In Chandigarh to study industrial training... Read More

Harry Saggu

What Will You Learn With Our PPC Training in Chandigarh


You Would be able to Understand the market And How to Create Ad's Structure For it. Also You would Understand Different Types of PPC Campaigns and Which Ad is Ideal according to the Business.


Once You Understand the Marketing Strategy, You can then easily make Plans as per Businesses Requirements and make Campaigns Worth Running.


You Would be Able to Implement Your Plan in a Real Business and You would be able to Optimize Your Ad's as per the Performance Or Business Requirement.



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(Mob) | +91 950-129-3387 | +91 750-892-0783

(Tel) | 0172-4023733

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Webliquids - Digital Marketing Institute, SCO 114-115, 2nd floor, sector 34-A, Chandigarh, 15,000Digital Marketing Course 9501293387
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