What is Quality Score | Quality Score | benefits of improving Quality Score

Quality Score

What is Quality Score?

Quality Score is used to determine your cost per click CPC .

Your quality score depends on multiple factors

Relevance + User Experience = Quality Score

  • Your click through rate ( CTR)
  • The relevance of each keyword to its ad Group
  • Landing page quality and relevance
  • Your historical AdWords account performance
  • Higher Ad rankings
  • Lower costs

How Do You Increase Quality Score?

  • Keyword Research
  • Keyword Organization
  • Refining Ad Text
  • Optimizing Landing Pages
  • Adding Negative Keywords

Here are all the benefits of improving your AdWords Quality Score

  • Lower CPC

Quality Score

Your average cost per click is inversely proportional to your keyword Quality Score. The short formula is = Avg. CPC = a/QS

  • More Traffic

Quality Score

With higher Quality Score you get higher traffic on your website.

  • Higher Ad Rank

Quality Score

Ad Rank is used to determine the position your Ad should receive on Google. The formula is Ad Rank = max. CPC X QS.

  • Impression Share

Quality Score

Impression Share (IS) is the percentage of search traffic for a keyword Google is willing to show your Ad for. Higher Quality Score means a bigger share of available exposure.

  • Lower Min. Bids

Quality Score

First page Bids or min bids are the lowest bids necessary to show an ad on page 1 of Google. With higher Quality Score, you can bid low and still appear on the first page.

  • Top Positions

Your ad can sometimes show right above the organic search results. But it won’t if you have lower Quality Score no matter how high yours max, CPC IS.

  • Site Links

Sometimes your ad can show with multiple links to your website. But it only works if you have high enough Quality Score.

  • Product Extensions

Sometimes your ad can show with more info about your products eg. An image. But it is only works if you have high Quality Scores.

  • Location Extensions

Sometimes your ad can show with your ad show with your address and a full map from Google Maps. But it only works if you have high Quality Scores.

  • Keyword Insertion

Dynamic Keyword Insertion (DKI) is the ability to dynamically update your ad to include a keyword. But it only works if you have high Quality Scores.

What is Quality Score?
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