What is Quality Score?
Quality Score is used to determine your cost per click CPC .
Your quality score depends on multiple factors
Relevance + User Experience = Quality Score
- Your click through rate ( CTR)
- The relevance of each keyword to its ad Group
- Landing page quality and relevance
- Your historical AdWords account performance
- Higher Ad rankings
- Lower costs
How Do You Increase Quality Score?
- Keyword Research
- Keyword Organization
- Refining Ad Text
- Optimizing Landing Pages
- Adding Negative Keywords
Here are all the benefits of improving your AdWords Quality Score
- Lower CPC
Your average cost per click is inversely proportional to your keyword Quality Score. The short formula is = Avg. CPC = a/QS
- More Traffic
With higher Quality Score you get higher traffic on your website.
- Higher Ad Rank
Ad Rank is used to determine the position your Ad should receive on Google. The formula is Ad Rank = max. CPC X QS.
- Impression Share
Impression Share (IS) is the percentage of search traffic for a keyword Google is willing to show your Ad for. Higher Quality Score means a bigger share of available exposure.
- Lower Min. Bids
First page Bids or min bids are the lowest bids necessary to show an ad on page 1 of Google. With higher Quality Score, you can bid low and still appear on the first page.
- Top Positions
Your ad can sometimes show right above the organic search results. But it won’t if you have lower Quality Score no matter how high yours max, CPC IS.
- Site Links
Sometimes your ad can show with multiple links to your website. But it only works if you have high enough Quality Score.
- Product Extensions
Sometimes your ad can show with more info about your products eg. An image. But it is only works if you have high Quality Scores.
- Location Extensions
Sometimes your ad can show with your ad show with your address and a full map from Google Maps. But it only works if you have high Quality Scores.
- Keyword Insertion
Dynamic Keyword Insertion (DKI) is the ability to dynamically update your ad to include a keyword. But it only works if you have high Quality Scores.