Roles and Tools of Digital Marketing
Today the world has virtually turned Digital from Analog with Digital Marketing Dominating Traditional Marketing. Now people spending more and more time on Facebook, Twitter, Instagram and browsing the Web, all kind of Marketing has shifted to Digital Marketing. Digital Marketing also is known as Online Marketing thus it is necessary for any Business that wants Growth and Sustainability.
Digital Marketing involves several parts like SEO, PPC (Pay Per Click), SMM, Display Marketing, Local Listings, Email Marketing etc.
There are several Tools that help us Understand and Expertise Digital marketing like Canvas, Unbounce, Piktochart, Similarweb, Woorank, MailChimp etc. Before going any further in Digital Marketing, let’s imagine a case.
Role of Digital Marketing
Using SEO too, your website can come on the Top. This could take from 3 Months to a year depending upon the Length of the Keywords, the Competition of the Market you Compete, the location etc. Thus the role of Digital Marketing is to bring Targeted Customers or Oriented Traffic to your Website.
The content of your website should be interesting enough to retain the visitor to your website. Otherwise, if the visitor does not find the content of your website matching to what he is looking for, he will exit the website within seconds.
Now the visitor has visited your website and found it interesting, so as to make him stay on it for say a minute. But now the role of the Digital Marketer is to Convert this Lead. This can be done if the content written by you on the website answers the Queries of the Customer. If the Customer feels that his queries are being solved or the seller has experience in providing the services he is looking for at the price affordable to him, the visitor presses the Contact us button and then the task of the Digital Marketer is assumed Completed.
Tools of Digital Marketing
Below are some of the very helpful tools
- Canva: Canva allows the users to create images for Different Occasions. The website is very user-friendly and extremely easy to use. You can make the required photos for your business without any difficulty.
- Piktochart: This tool lets you prepare Content like Presentation, Posters, and Reports. You can insert Maps, Charts, Location and Integrate all of them. You can even import survey results. All of this is Fast and Super Easy.
- Similar web: This tool helps you check Website Rank, Traffic, Monthly Visits, and referrals to any website. So using this, you can analyze your website along with your competitor’s website and learn from that. All this can be done for any website. Currently, Facebook.com is the No.1 Ranked Website. You could do Random Exercise and Learn How to Use.
- MailChimp: When it comes to Email Marketing, MailChimp is the Most Popular Tool. Using this, you can Send Targeted Emails to up to 12000 Emails to 2000 Subscribers and that too for free. This much talked about tool has around 8 Million Users.