SEO Interview Questions and Answers
What are the SEO Techniques available?
Two types of techniques are available.
- On page
- Off page
What is On Page Optimization?
It gives final results to a web page or website ranking on search engine results page.
What is Off Page Optimization?
Off Page is the best technique that can be used to enhance the main position of web site.
What do you mean by Page Rank or PR?
For every web page, Google give a Rank, which is known as Page rank. Page rank ranges from 0 to 10.
What is a Back Link?
Back links are the incoming links to your web page or web site and getting these back links from good PR and relevant site is always better for your site.
What is an Out Bound Link?
An outgoing links is link from your own webpage or website to another webpage or website. Out bound link known as outbound link.
What is Keyword?
A keyword is a word or phrase that describes the contents of a web page. Keywords are intended to act as shortcut that sum up an entire page.
What is Anchor Text?
Anchor text is the clickable text in a hyperlink, SEO best practice dictate that anchor text is relevant to the page you are linking to rather than generic text.
What are Organic Results?
Organic search results are the listing on a search engine results page that appear because of factors such as relevance to the search term and valid search engine optimization efforts rather than because of search engine marketing.
What is Google Bot?
Googlebot is used to search the Internet. Take a look at this infographic by USC Marshall to understand how search engines like Google operate using bots. It is like software which picks the documents from the web. In other words we can say Googlebot is the name of the Search Engine Spider for Google. Googlebot is only follows href which indicates the URL being linked to SRC link. There are many theories regarding how advanced Googlebot’s ability is to process Java Script.
What is a Meta Tag?
Meta tags are snippets of text that describe a page’s content. The Meta Tags do not appear on the page itself, but only in the page’s code.
What is Google Sandbox?
In simple language, sandbox is gives us views of new websites. It is also prevents new sites and good ranking by keywords. Keywords also help us in this process.
What are the limitations and description tags?
Title tag can be normally between 50 to 68 characters and Meta description tag can be around 140 to 150.
How will you increase the Page Rank of a page?
To increase time page rank of your web page, you must build more back links from high page rank website and authority sites.
What is Clocking?
Clocking is a best technique which is used to deliver the content on a web page. When a user is identified as a search engine spider, a server – side script delivers a different websites pages version, one that contains content not present on the visible page. In clocking the search engine and the user are literally not on the same page. Therefore, both the user and the search engine are being deceived.
What are Webmaster Tools?
It is designed to inform webmaster about how Google bot is interacting with their website. It also give details about Broken Links, Popular Keywords and how often Google is stopping by.
What is Robots.txt?
This file gives guidance about their site to web roots; this is called The Robots Exclusion Protocol. They unknown, relentless force that guideline the web and its billions of web pages and files, unbeknownst to the majority of us sentient beings. By defining a few rules in this text file.
What is Keyword Density?
It is the percentage of occurrence of your keyword to the text in the rest of your webpage. It is important for your main keywords to have the correct keyword density to rank well in Search Engines.
What is Cross Linking?
It is considered as one of the best strategy than can come in handy to yield high search engine ranking, by leveraging several domains owned by you.
What do you know about LSI?
LSI stands for Latent Semantic Indexing. This technique will use for find similar words on Google for instance keyword CAR it will show all the related things like classic car, car auctions, car race and so on.
Name few Black Hat SEO Techniques?
Hidden text, etc.
What is Keyword Stemming?
Keyword Stemming, is the major word and it is using in all various endings that exist for that word.
What is the latest update in SEO?
What is the Back Link?
Income links of website known as Back Link.
What are the Outbound Links?
The outbound links are our website links to other webpage.