Top Interview Questions for PPC Marketing Job
What is Actual CPC?
Cost per Click, which usually goes by the acronym of CPC, has two different meanings. The term cost per click means how much the search engine charges advertisers each time a visitors clicks on a sponsored link.
What are the Factors which affect Quality Score?
- CTR of the keyword
- Landing Page Quality
- Historic Account Data
How do you increase my Quality Score?
Increase your Quality Score by writing better Ads and ensure that the ad has the keywords you are bidding on it.
How many Ads should I have in every ad group?
we typically take the top four to five groups by impressions and put 4 ads in those and then do two ads in all other ad groups. After this we check o ads, pick winners and add two more ads to the top 3 to 5 ad groups again and one ad to others.
What tools do you use for Keyword research?
- Google keyword Tool
- Word Stream’s Niche Finder
- Word Tracker
- Search Query Reports
- Do product Listing Ads Work?
Well, if you are not use these listings then you are missing out on a lot of revenue each day.
What is the difference between PPC Marketing and Internet Marketing?
PPC is the process of paying for advertising on sites and search engines. It is the model of internet marketing in which advertisers pay a free each time one of their ads is clicked.
Internet Marketing is also known as Online Marketing. It is the best way to promote New Brands, Products, and Services over the internet. it also combines the technical and creative aspects such as Designing, Advertising, and sales.
What do you understand by Quality Score in PPC Marketing?
Quality score depends on different factors such as:
- Your Click through rate
- Keyword relevance to its ad group
- Quality and relevance of your landing page
- Relevance of your Ad text
- Historical Ad Words account performance
How do you differentiate paid search programs of Google and Yahoo?
MSN and Yahoo can be done with the pros and cons of the same:
Google Ad Words
Pros: Google Ad Words offer the most robust paid search campaign program. It can help you to get majority of paid search traffic as Google tops the list of search engine platforms.
Cons: Because of its pros, large number of marketers uses Google Ad Words for PPC Marketing which makes its cost per click more expensive than MSN and Yahoo.
Yahoo! Search Marketing
Pros: Yahoo offers a lower pay per click cost compared to Google Ad Words and it has a pretty decent PPC interface.
Cons: The reporting features of Yahoo! Search marketing lacks effectiveness. This is where Google Ad Words sets up.
How can you describe building keyword list?
Systematic steps should be taken to build keywords, they can be:
- Reviewing your exciting offerings
- Looking and observing your competitors
- Identify your audience
- Checking web analytics results carefully
- Expanding keywords using different tools
What is geo- targeting?
Geo- targeting aims to improve the cost effectiveness of marketing programs. It is used for target local customers through paid PPC or Organic search.
What are the strategies on geo targeting ads?
There are various ways to target your campaign geographically on the basis of:
- City, State, Country and Region
- Designed Market area DMA
- Zip Code
- Radius Around a Point
- What is CPA bidding in Ad Words?
CPA bidding can help you reach customers who are likely to take action on your website. CPA bidding focuses on maximizing conversations, rather than clicks. You still pay per click but Ad Words automatically sets your bids to help you get more conversions. If yours main goal is to maximize conversions on your website, go for CPA bidding.
There are Two Types of CPA bid:
- Target CPA
It is an average amount you would be willing to pay for conversions. The cost per conversions CPC should average to the Target CPA you set.
- Maximum CPA
It is a maximum amount you would be willing to pay for each conversion. Most of your bids will be below your maximum CPA when you use conversion optimizer.
- What is Google MCC?
It is very useful and important tool for marketing experts and third parties. It will help you to handle multiple or different types of Ad Words accounts easily from a single location.
Some pros of Google MMC
- Track performance.
- Find accounts.
- Manage budgets.
- Manage separate billings for each client.
- View relevant information of all linked accounts in one single dashboard.
- Manage all accounts very efficiently using the alerts summery page.
- Generate reports across multiple client accounts.