What Is Inbound Marketing
Inbound Marketing is one of the most effective way of marketing for doing business online since 2006. Instead of Outbound marketing Such as Buying Ads, Buying Email lists and just praying for leads, inbound marketing focuses on making quality content that brings Targeted Customers to your company or Product what they are searching for or where they naturally want to come.
By creating Quality content and aligning it with the customer’s interest, brings your Business Target Customers, Which you can then Convert, Close and be happy overtime.
What Is Inbound Marketing
Sharing is Caring and Inbound Marketing is all about creating the quality content and share it with the world and let the desired and required people come to you. Inbound Brings qualified prospects to your business and let the come to you again and again.
Focus Areas For Inbound Marketing
Creating Content and its Distributions
just Creating the targeted Content that answers Your Customers basic Questions and their needs and then share the content
Making a Life-cycle Marketing
You cannot get Promoters just like this, They Start off as a Strangers, Visitor, Contract and then they become a Customer. So Such Marketing actions help you in converting those strangers into Promoters.
Alter your content as per the need of the people who as viewing this. As you learn more eventually about the leads overtime, you can personalize your message as per their need.
Creating, Publishing and analyzing the content work all together, allowing you to publish the right content in right place at right time.
What Are 4 Inbound Marketing Actions?
We don’t just want any traffic to our site, we want the right Traffic. Just by getting any traffic would not give us any good, we want traffic that are looking for what we are selling and most likely to become a lead and happy customers.
So what is right traffic and who are the “right people” and how to find them?
Some of the most important tools to attract the right users to your site are:
- Blogging – Inbound marketing always starts with a blog, creating the useful blog that can attract new visitors to your business website. So if you want to be found by the right people you need to create educational content that can answer to their questions.
- SEO – everyone begins their buying process online, they enter the information or a product they are looking for in the search query and get the results by search engine.
So you need to make your presence prominent every time someone searches for whatever you are selling. For that you need to carefully pick keywords, optimize, create content and build links around the terms your customers are looking for. As well as link building, citation building is also a great idea to get business thriving and bringing more traffic to your website.
- Social Sharing – Successful inbound marketing strategies are all about creating a quality content and social sharing is to share that quality information on social platform where your ideal buyers spend their time.
Once you have attracted the visitors, the next step is to convert them into sales by capturing their personal information.
At very least you’ll need their email address and for online marketers these information are the most valuable things. So in order to get that information from the visitors, you need to offer them with something in return like eBooks, whitepapers, or tip sheets.
Some of the most important tools in converting visitors to leads include:
- Forms – For Visitors to become Leads, they need to fill out a form with their personal information and submit it. So optimize your form to make this process as easy as possible.
- Calls to Action – Calls to action are links or Buttons that encourage your visitors to take an action like Download a white paper or attend a Webinar. IF you don’t have enough calls to action you won’t generate leads.
- Landing Page – when a visitor clicks on a call-to-action, they should be sent to a landing page then. In that landing page the purpose of call-to-action should be fulfilled. The visitor would fulfill the information to get the offer and then your sales team will start a conversion with them. When the visitor fills that form on the landing page for the 1st time then that visitor becomes a contact.
- Contacts – Keep track of all the leads you are converting by keeping the database centralized. Having all the database at one place would help you understanding the interaction results that you had with your contacts and help you optimize your future interaction
Great, So now you have attracted with the right visitors and generated leads out of them, but now you need to convert them in to a customer. So how you can effectively do this?
Closing tools include:
- CRM – Keep track of all the details about the companies, contact and get in touch with them at the right time. Customer relationship management (CRM) helps in making sale by giving you the right information at the right time and helps you in a better engagement.
- Email – What would be your action if a person click on the call to action Button then fills the form on your Landing page, Download the Content but still is not ready to become a customer. A series of emails with the relevant content will build more trust and make them more ready to buy.
Inbound marketing is about giving customers what they are looking for with a remarkable content. Doesn’t matter whether they are Visitors, Leads or Customers you just can’t forget about them.You need to convert your Customers into happy Promoters.
Tools used to delight customers include:
- Surveys – The best way to know what your customer wants is by asking them. Use surveys and feedback to ensure that you are providing what they desire for.
- Smart Calls-to-Action– Give Offers to Different Users that change based on buyer life-cycle stage.
- Social Monitoring – Track your social Conversions which are very important. Listen for your customers or followers Questions, Likes, Dislikes, Comments and give them a relevant content.