When Is The Best Time To Run PPC Ads?
Pay per click advertising is a great and important way to get traffic to your website when you need. Pay-per-click marketing is a pretty simple way for business and individuals to buy the listing on search results on search engines like- Google and Bing. These listing appear with normal and non-paid search results.
When you set up your Google Ad-words PPC Account and run the campaign. Then, we need to start to optimize our campaign and determine the best time of the day and best days of the week to run our campaign. (Check complete PPC course details). We run our campaign according to our visitor’s time, what’s the time when our visitors like to reach our landing page.
The goal of PPC marketing is to reach right people, with the right offer and at the right time. You should remember that what’s the product or service provides according to the need of specific customers. Some of the attractive thing which plays an important role like- if we give offer & discount to our customer then it solves our problem to meet right customers and full fill the need. This can be done to run the PPC ads at the right time and right place.
The Right Time
Even if you approach the right people and provide the right offer but if the time is not right then you will fail. The selection of right time is a must because that could bring maximum conversion with the right people or right offer.
For Example –
It is the only timing that matters always. If it’s too soon, no one would understand. If it’s too late everyone would be forgotten.
Our PPC Marketing is the same as the example. We show how we can use the Google Ad-words account to determine that what’s the best time to run PPC ads is.
Here is what you’re looking for-
As you can see, when we click on “View Day” drop down box and then click on the Time > and choose the Hour of day (The Day of the week option is also highlighted, this is also good one). This report shows us the performance metrics of our campaign according to the “Hour of Day”.
Here is the Data Metrics of the Campaign:-
We have sorted this according to the “Hour of Day”. You can see that the clicks and impressions rate is high during the hours of 5 a.m. to 8 p.m. Through this you can easily understand that what the results according to the hour basis are.
You can see there are few sweet spots during 7 a.m. to 8 a.m. and 4 p.m. to 6 p.m. There are also few real dead times at 3 a.m. and 9 p.m.
Now you know that what times of the day is good or bad when you want to run PPC ads, and how you can act on that information. First go to your Campaign “Settings Tab” and then select the “Ad Schedule.”
Now you can set the bid up or down according to the any hour of the day or any day of the week based on the Dimensions tab data. This is the specific and powerful action on detailed data.